G eorge Friedman, co-founder of Friedman & Salisbury, is responsible for strengthening strategic partnerships and overseeing all financial aspects of the company.

A former Swedish soccer player with a wealth of connections in both the U.S. and Scandinavian soccer markets, George saw a void in the U.S./Scandinavian sports management industry that needed to be filled – the need for more sports agents with proper legal training and ethical standards that could help bridge the gap between the American and Scandinavian soccer leagues. So he teamed up with Katherine Salisbury to form Friedman & Salisbury Sports Management LLC in 2009.

George played  NCAA Division I soccer in the U.S. and holds an M.B.A. from the University at Albany.



George Friedman, gfriedman@friedmansalisbury.com
Mobile: + 46 70 432 6737
Fax: + 46 11 496 6281


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